Chapter 3 STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES
Organizations can undertake high-profile strategic initiatives including :
Supply chain management (SCM)
Customer relationship management (CRM)
Business process reengineering (BPR)
Enterprise resource planning (ERP)
Supply Chain Management (SCM)
Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
4 basic components of supply chain management :
1. Supply chain strategy – strategy for managing all resources to meet customer demand
2. Supply chain partner – partners throughout the supply chain that deliver finished products, raw materials, and services.
3. Supply chain operation – schedule for production activities
4. Supply chain logistics – product delivery process
CUSTOMER RELATIONSHIP MANAGEMENT
Involve managing all aspects of a customer’s relationship with an organization to
increase customer loyalty and retention and an organization’s profitability.
BUSINESS PROCESS REENGINEERING
A standardized set of activities that accomplish a specific task, such as
processing a customer’s order
The analysis and redesign of workflow within and between enterprises
ENTERPRISE RESOURCE PLANNING.Intergrates all departments and functions troughout
IT system so that employees can make decisions by viewing enterprisewide
information on all business operations..
ERP systems collect data from across an organization and correlates the datagenerating an enterprisewide view