Chapter 3 STRATEGIC INITIATIVES
FOR IMPLEMENTING COMPETITIVE ADVANTAGES
STRATEGIC INITIATIVES
Organizations can
undertake high-profile strategic initiatives including :
Supply chain management (SCM)
Customer relationship
management (CRM)
Business process reengineering (BPR)
Enterprise resource planning (ERP)
Supply
Chain Management (SCM)
Involves the management of information flows between and
among stages in a supply chain to maximize total supply chain effectiveness and
profitability.
4 basic components of supply chain management :
1. Supply chain strategy – strategy for managing all
resources to meet customer demand
2. Supply chain partner – partners throughout the
supply chain that deliver finished products, raw materials, and services.
3. Supply chain operation – schedule for production
activities
4. Supply chain logistics – product delivery process
CUSTOMER
RELATIONSHIP MANAGEMENT
Involve managing all
aspects of a customer’s relationship with an organization to
increase customer loyalty and retention and an
organization’s profitability.
BUSINESS PROCESS REENGINEERING
A standardized set of activities that accomplish a specific
task, such as
processing a customer’s order
The analysis and redesign of workflow within and between
enterprises
ENTERPRISE RESOURCE PLANNING.
Intergrates all departments and functions
troughout
IT system so that employees can make decisions by viewing
enterprisewide
information on all business operations..
ERP systems collect data from across an organization and
correlates the data
generating an enterprisewide view
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