CHAPTER 1 BUSINESS DRIVEN TECHNOLOGY
INFORMATION TECHNOLGY'S ROLE IN BUSINESS is everywhere in business.
Business Funtions Receiving The Greatest Benefits From Information Technology
* Customer service
* Sales & Marketing
* It operations
* Operations Management
Information Technology Basics
Information technology (IT) is a field concerned with the use of tehcnology in managing &
processing information. Also is an important enabler of business sucess & innovation .
Management Information System (MIS) is a general name for the business function &
academic dicipline covering the app of people , technology , & procedure to solve business
problem. MIS is a business function , similar to Accounting , finance , operations & human \
DATA - raw facts that describe the characteristics of an event
INFORMATION - data converted into a meaningful and useful contex
BUSINESS INTERLIGENT - app & technology that are used to support deciosion - making
IT RESOURCES- PEOPLE USE -----> INFORMATION TECHNOLOGY ------> TO WORK
WITH ------> INFORMATION
Employee across departments search for information to better understand the future and align themselve with current trends and new directions.
Employee across departments are open to new insightabout crisis and radical changes and seek
ways to create competitive advantage.
Information- Sharing Culture
Employee across department trust each other to use information ( especially about problem
and failure) to improve performance.